Technology and design styles change quickly and so too can the focus of your business. It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities that are available. Sometimes there can be a reluctance to outlay the expense of a new website design; however, if done well, redesigning your website can be a high return on investment. More >>
So, you've taken the steps to create your company website...but what do you do now?Now you face the challenge of actually bringing in new, qualified traffic. After all, that's how you will make more sales and increase your customer base. Check out these 10 ways you can pull in visitors to your website. More >>
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent. Email and social media marketing are just the start. Here are ten marketing strategies that can help you market your small business on a shoestring budget. More >>